This story (http://news.bbc.co.uk/2/hi/asia-pacific/6932801.stm) is awesome (although I wonder what the Sanrio people think about all this). Hideously-proportioned anthropomorphic animals making the world a better place!
It's hard to be intimidating while wearing something with pink hearts on it. :D
I read about this a few weeks ago I think - hillarious but still pretty clever and probably effective too.